conscious clothing

Rising Sun

November 14, 2014

November in Perth is probably the windiest time of year here, especially those late afternoons anywhere along the coast. And I’ve just recently learnt we live in the 3rd windiest city in the world! For this reason, I’ve been trading in my sunset beach sessions lately for sunrises. And I’m not really a morning person, or at least I thought I wasn’t. Until, I actually found myself on that beach, so early in the morning. As my feet touched the sand, I felt a pulse of energy awaken me. And as the sun rose anew, I could feel the endless possibilities it brought with it. I was immersed in daydreams and imagining all kinds of wonder for my day. I happily shimmied along the shoreline watching the sun rise higher and become brighter with each passing moment. Each moment brought further awakening and I am definitely rethinking that morning person thing ;)

I was lucky enough to wear this divine Harriet Jane Sunrise silk dress on this very bright and early morning. This beautiful designer, based in Byron Bay, takes some breathtaking photos of nature and then takes it to the next level and combines these with her stunning designs to produce wearable art. Each design is made with recycled, organic or natural fabrics with state of the art digital printing technology to produce an exquisite piece of consciously made clothing. Not only am I in love with her pieces, I love that she celebrates nature through this creative process, bringing us all the beauty she captures, and inspiring us to take care of our precious earth.

Wherever you may be, I hope you all have time to experience the magic of the rising sun. I assure you it will awaken and renew your energy :)

With love and gratitude,

Helen xx


PhotographyBobby Bense

Model/StylingHelen Janneson Bense

Location – Waterman’s Bay, Western Australia


Outfit Details

Sunrise Ripple Dress – Harriet Jane Designs

Sahara Fedora – Ace of Something

Necklaces – Samantha Wills + Urban Outfitters

Bangles – Samantha Wills

Rings – Lexi + Roy (Crystal + Arrow) | Native Riot (gold moon) | Alushia Sanchia turquoise ring (N/A) | Five and Two midi rings | Gold Chevron midi rings

Nails (Utopia) – Willow Byron Bay (Chemical free, vegan nail polish)



Unique Like Gem

November 3, 2014

Unique Like Gem….this is the place for the dreamers and seekers, those conscious folk looking for some ethical, eco friendly, vintage, unique and inspired fashion, jewellery and accessories…. Lovely Gemma has created just this for you. Here is a little outfit post featuring this incredible handmade Loveleigh designs dress from this divine Melbourne based boutique.

We took these photos one early weekend morning. I danced in between the shifting sun and clouds in the soft luminescent light, feeling like a goddess in this amazing dress and beautiful jewels by Seawolf and Five and Two.

Let’s embrace our unique beauty…let’s love, cherish and celebrate ourselves each and every day, and wear clothing and jewels that reflect our divine essence, always reminding ourselves of how magnificent we truly are.

With love and gratitude,

Helen xx


PhotographyBobby Bense

Model/StylingHelen Janneson Bense

Location – Sorrento beach, Western Australia


Outfit Details

Loveleigh handmade OOAK crochet dress – Unique like Gem

Snowqueen Arm band + Halo Chain ring + Dusk ringSeawolf

Stella necklace +  Rings Wren + LouFive and Two



Silk and Lace

August 8, 2014

Silk, lace, silk, lace….pretty much all I want in my wardrobe…..well except for a lot of jewels! Beautiful, delicate, feminine, detailed, textured, simply divine. For an edgier boho look I love to layer with some leather and serious hardware.

This beautiful beach day I had the works! Lace, silk and some serious jewellery overload – chunky labradorite and crystal quartz, and some heavy tribal jewels.

As always loving Myee Carlyle’s latest creations. Their crystal necklaces are next level. The attention to detail and quality of the crystals and leather used can be seen and felt. The silk they use to create their beautiful designs is lovingly hand dyed with plant extracts, providing you with an amazing piece of consciously made clothing.

Nothing quite like the feel of silk on your skin and sparkling light from crystal jewels that instantly remind you of the goddess that you are.

With love and gratitude,

Helen xx


SHOP my favourite lace tops here –

Crochet Fringe Top

Lace fringe Cami

Mermaid Lace top

Embroidered Crop top

Lace Prairie top


PhotographyBobby Bense

Model/StylingHelen Janneson Bense

Location – Sorrento beach, Western Australia


Outfit Details

Marrakesh silk skirt + Crystal necklaceMyee Carlyle

Top + necklace – Urban Outfitters

Hat – Ace of Something

Kimono – Free People

Mantra Cuff – Dixi

Hilltribe Cuff + bracelets + ankletsEmbella Jewellery

Rings – Embella Labradorite + midi/toe ring | LavaLinks X GypsyLovinLight GRATITUDE Elephant ring | Dixi | Free People | Sunahara | Global Princess

Sandals – Koolaburra

Flash Tattoos

Worldly Treasures

June 8, 2014

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Ahhh nothing quite like a good tribal treasure haul….finding those one of a kind pieces that so perfectly reflect your style. I had the pleasure recently of visiting the gorgeous Scarlet boutique in North Beach here in WA. The divine Tara, owner and curator of worldly clothing, jewels and homewares, has created an inspirational space, that feels so homely. Beautiful tribal designs, colour pops and luscious aromas all ignite the senses.

After my lovely visit, I headed to the beach decked out in some of my favourite pieces from her magical store. Paired with some incredible vintage pieces from Gypsy River and Free People and my outfit was complete.  Rich with colour, texture and plenty of captivating intricate details.

I am slightly obsessed with tribal jewellery ;) There is something so unique and interesting that draws me. The history, the culture, the story behind it. The energy. I make sure when purchasing tribal jewels that they are made under fair-trade conditions. Something to be aware of. It’s better to spend a little more on the real deal than buy a whole lot of cheap jewels that ultimately have their own much higher cost. Always check your jewels come from fair-trade sources, and know in spending that little bit more you are supporting local sustainability and the welfare of those divine beings who create these beautiful jewels.

This post is in deep appreciation and honour of all the artisans all around the world. The ones who don’t always get the recognition they deserve, and so humbly never ask for it. I thank you.

With love and gratitude,

Helen xx


Outfit Details

Free People top, Zoda bag + cuff, Shantique turquoise cuff – Scarlet Fashion | Follow on Instagram | I love supporting local business and perth ladies this one is golden. Make sure you visit her shop at Shop 18, North Beach Shopping Centre, North Beach.

Gypsy Ring, Flower Power Ring  + Afghan fish choker (worn as a belt) – Gypsy River

Necklaces – Lost Lover + Free People

Rings – Ono Jewellery | Embella Jewellery | Lunar Sea Gypsy

Silver hill tribe cuff – Embella Jewellery

Top – Free People

Shorts – One Teaspoon

Boots – Free People

Hat – Brixton

Children of the Tribe

May 29, 2014

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It’s such an honour to bring you this inspirational shoot from Children of the Tribe. “Inspired by the harmonious connection of tribal children with the outdoor world around them. This winter collection grasps colour and natural earthy tones” – Emma, Children of the Tribe

As a mother I’m always looking for inspiring and natural clothing for my children. I love seeing designers like this creating divine, unique pieces for our special little babes.

Enjoy this beautiful journey into the land of childhood magic and let your imagination run wild.

With love and gratitude,

Helen xx


Clothing – Children of the Tribe Available to shop online in sizes 000-6 years old

Children: Kaia & Marley





Dreamcatchers – dawnwolfdreamer

Props – heathsoldwares

Shade of Light

May 26, 2014

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The creativity that flows from Byron Bay designer Myee Carlyle never ceases to amaze me.  I resonate deeply with their aesthetic and the conscious approach they take to create timeless pieces of bohemian luxe fashion. So classic, so beautiful.

This shoot in particular shows their range so well. A beautiful rich palette of colour, contrast and texture. White wash and turquoise leave me dreaming of a tropical paradise, and the rich autumn caramels make me want to curl up by the fire with my lover and a bottle of wine.

I’m sure you’ll enjoy these beautiful images as much as I love sharing them.

With love and gratitude,

Helen xx


Shop the new collection HERE

Photography – David Hauserman 

H + M – Ashlea Penfold

Styling – Marisa Sidoti

Model – Olivia Donaldson

Hobo + Hatch

May 3, 2014

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A few weeks ago…or maybe even a month now (WOW!) I had the pleasure of visiting the Hobo + Hatch pop up shop down south in the beautiful town Cowaramup, in the Margaret River wine region. The vibe and beauty of this town and shop was so relaxing…I didn’t want to leave! If you get the chance to stop by on your travels it’s a must! So many of my favourite labels like Rue Stiic + Arrow Divine all in the one place. And what a space it is! So perfectly decked out with peacock chairs, divine tapestries, worldly jewels and cow skulls. See pics below!! I was lucky enough to pick up one of their yakadiyak wool/cotton shawls and it’s been keeping me warm and cosy during this sudden seasonal shift right into winter! And not only are they divine, each purchase supports communities in Nepal. “By purchasing from our Yakadiyak range you’ve helped make a small difference in the lives of others. We will continue to donate our time & money to the Nepalese community that touched our hearts & forever changed our soul” – Leona, Hobo + Hatch. Nothing better than wearing conscious clothing. Feels soooo good in so many ways :))))

These photos featuring this beautiful scarf, were taken a couple of weeks ago when summer was still hanging around for one last party :) The golden light in the afternoon seems to intensify during this time of year. The sunsets are so brilliant and deep, just like the autumn leaves. It’s yet another magical time of year with so much beauty to be thankful for.


Photography – Bobby Bense, Helen Janneson Bense

Model/Styling – Helen Janneson Bense

Location – Sorrento Beach, Western Australia


Outfit Details

Shawl  (natural) – Hobo + Hatch | Instagram | Facebook | Visit in person shop 2, 64 Bussell Hwy, Cowaramup, Western Australia

Daisy flower crown – Eterie

Dress – Spell Designs

Necklaces – Soul Loving Jewelry moonstone mala | Chinta rose quartz | Spell Designs Gypsy

Kimono – Myee Carlyle

Rings – Rico Designs Rhodonite | Elephant (similar) | Sun wrap | Moonglow | Blooming flower | Mermaid by Hand wave | Heart Majestic silver knuckle ring

Bangles – Free People | Sunahara | Shayote Isis wrap

Beanie – Spell Designs

Cloudbreak anklet – Roadtrip Jewellery


And here are some photos of the Hobo + Hatch pop up store and bts hanging out with owner and beauty Leona..and seriously loving her outfit soooo much! Shop it HERE + HERE + HERE xx


With love and gratitude,

Helen xx


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March 26, 2014

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Hello lovelies!!!!!

Here’s all the details for my weekly ring inspiration or ringspiration as I like to call it haha! ;) (see below this post for links). Lately I’m in love with stacking lots of fine gold…so delicate and beautiful and stunning paired with some lace. In contrast I’m also loving my chunky vintage silver jewels with either a black and white palette or a vivid splash of colour.

I’ve had such a crazzzzzy busy week! Month! Year! Everything lately though has been pointing to the inevitable fact that I actually need to slow the F down. So with that in mind I’m taking a road trip down south to the magical town of Yallingup later this week for some beachside hanging, dolphin spotting, mermaiding R & R. I’m soooooo very excited!

If you find yourself in one of these overwhelmed states, it’s time to take a break, slow down, breathe, tell yourself it’s all ok. Do something really nice for yourself. Or simply go make yourself a cup of tea and bliss out in nature. I intend to have many cups whilst I slow down my pace and refill my love cup ;)

Sending loving vibes your way,

Helen xx


First picture

Prairie Lace dress ~ Spell Designs

Gold Wire Wrap Rings ~ Kami Lerner

Gold midi rings


Second Picture (listed from left to right)

Left hand ~ Pinky ring, Kasuni ring, Free People Shapes midi ring, Open bar ring, Barrington ring

Ring hand ~ Axiom ring, Kami Lerner Wrap rings, Amelia wrap ring, Alexa ring, Vida ring, pinky ring

Most of these rings are from Amarilo Jewelry


Third Picture

Moon Phase Hot pants ~ Teeki

Rings ~ Kami Lerner Above the knuckle wrap ring, Torchlight Jewelry Thunderbird ring, Free People shapes midi ring, Kami Lerner Wire wrap mid finger, Gold midi rings, Brooke Persich


Fourth Picture

Nostalgia Top ~ Ixiah

Leather Skirt ~ Kivari

Morrison Belt ~ Stone Cold Fox X LuvAJ

Rings ~ Child of Wild Turkish Shield rings, Vintage Elephant ring SIMILAR, Sunahara turquoise midi ring

Bangles ~ Sunahara

Ani Necklace ~ Lost Lover


Fifth Picture

Backdrop ~ Ethi Collective Hanneli Huipil Overnighter PERFECT for the road trip lovers! xx

Bracelets ~ Free People Harper Stone cuff, Free People Electric Stone bangle set, Lost Lover Nepalese Bracelet, Sunahara bangles

Rings ~ Sunahara turquoise midi ring, Vintage elephant ring SIMILAR, Lost Lover Nepalese ring



Release into bliss

March 25, 2014

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These photos were taken during a wonderful spontaneous afternoon visit to the beach. I was in quiet reflective state, channeling love, releasing all my worries to our great mother ocean.

With love and gratitude,

Helen xx

Photography ~ Bobby Bense

Model/Stylist ~ Helen Janneson Bense

Outfit Details

Ku Te Da Lux Kimono (Lavender Cosmo) ~ Gypsy Soul Designs

Gypsy Love Bralette ~ Spell designs via Lexi & Roy

Spellbound Statement Necklace, Grand Bazaar Ring, Shine on Silver Bracelet ~ St. Eve Jewelry

Black River Charm necklace, Bandit key chain ~ Soul Makes Jewelry

Akseki Cuff, Anatolian Ring ~ Lost Lover

Harper Stone Cuff ~ Free People

Canyon Fedora ~ Yellow 108

Dreamweaver bag ~ Spell Designs

All other rings are vintage

Shorts ~ Vintage

She Comes in Colors Everywhere

March 15, 2014

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She comes in colors everywhere

She combs her hair 

She’s like a rainbow 

Coming, colors in the air 


She comes in colors

She’s a Rainbow ~ Rolling Stones

I love this song so much. So much fun and innocence in one song, inspiring freedom and self expression.

It was the theme song to one of our recent ventures to the Perth Hills. After a glorious day at the beach, we drove up to the hills to watch the sun setting over the city. Still in my neon popping bikini with my stash pouch filled with jewels and crystals, we decided to go on a little hike and snap some photos. It was incredible as we walked along this dirt path and suddenly it opened up to a sky scape of distant city, an old mined out quarry and never-ending bush lands. My inner child was thoroughly excited as I danced around, climbing boulders, taking in the breathtaking views and magical late evening light. I took some time to cleanse my crystals in the rainbow light and centre myself in this beautiful sacred space. In awe and wonder, overlooking the city, I felt moved by the enormity and interconnectedness of everything. I fell in love with mother earth even more than I thought possible. I was overwhelmed with gratitude for this life, for the ability to wander and explore, to sit and revel in the light, to watch the ants crawling by, and see my city from afar, all lit up by the glow of the setting sun.

This post was inspired by the beauty of colour. By the magic of a sunset sky and the golden glow that emanates from the trees and shrubs as the sun bids us farewell. By the rainbow streams of light that filter through the trees and the magnificent green orbs of light. And the main star ~ my brightly coloured, intricately woven Mayan huipil bag from Ethicollective.

This incredible ‘Hanneli’ bag has fast become my must have weekend adventure bag for all my props and jewels. Handmade in Guatemala, on a backstrap loom, under fair-trade conditions, this piece is full of inspiration, just like the woman behind Ethicollective. I was so intrigued by this wonderful company that I asked the very beautiful soul, Aleta, if she would share a little about Ethicollective. I’m beyond excited to be able to bring this beautifully honest and heart filling interview to you guys.It gives me goosebumps every time I read it :)

What are greatest passions in life?

My greatest passions in life are my 5 1/2 year old son Jackson, fashion, traveling and exposing Jackson to the amazing creativity and cultures of this beautiful world.

How did Ethicollective come to be?
Ethicollective came about really just by listening to myself and taking that little dreamer voice out of the back of my head and paying attention to it. In 2012 I was two years into my business development role with a government organization and feeling really uninspired due to the absence of creativity in my role. It was a pretty unsatisfying role that required a fair amount of travel and I was also running a small hand made sterling silver jewellery business and getting far too few hours sleep a night filling orders. 
I’ve been a single parent since my son was very young so I went back to work when my son was 2 1/2 years old and I’ve always resented having to do that. Just prior to this my son’s behaviour started to change dramatically and there were a number of worrying health issues popping up which we know now were totally related to food allergies. So I was working, worrying about my son’s health, creating into the hours of the morning, traveling for work and being perpetually in a state of stress about the future.
By the end of 2012 I was extremely unhappy in my job, hating the world for not being able to see my son for the hours of the day I dearly wanted and generally feeling trapped by my circumstances. Possibly right before I think I would have lost my sanity, I decided to take 12 months leave without pay and take my son backpacking. I’ve traveled before a little but we had never been overseas before so it was really like taking a jump off the deep end and just hoping to float!
The two of us spent almost half a year in Thailand and Nepal and a little time in Singapore followed by Lego Land in Malaysia for his 5th birthday.
I knew really soon after leaving Australia that I couldn’t possibly return to an uncreative role so creating my dream job was the goal. I have always dreamt of having a little boutique, being a couture designer and traveling on a whim to exotic, textile and craft rich countries! I collected quite an alarming about of traditional Tibetan and Hmong textiles, Afghan beading and Nepalese sterling silver but was always limited by thinking of how much it was going to cost to send home to Australia! 
Nepal is the most inspiring country I have ever traveled to and it was here that I decided I needed an online store.
We returned to Australia last year and I have been focusing on healing with natural whole foods, more sleep and moderate exercise but most importantly no stress. Overall it’s about being diligent with these things and adopting them as now who we are, not just a trial run like people often do with fad diets.  Being kinder to myself hasn’t been easy because by listening to yourself you tend to hear all the negative rhetoric you like to ignore and have typically numbed as we all tend to do through one activity or another. The upshot to this is you get to process them, decide whether they are helpful or a hinderance to your growth and then let them go. It’s been nice to just let go and trust my intuition about what I need and want my life to be. I finally feel I owe it to myself and my son to listen to that inner voice.
 What are your dreams for Ethicollective?
My dreams for Ethicollective are to be able to travel the world a number of times a year with Jackson, sourcing amazing fair trade and ethical bags, jewelry, textiles and homewares while also working on my couture label Aleta Lucia that I will be releasing soon. The opening range for this label was designed completely in Nepal in my folded up soft covered, tattered diary and inspired heavily by traditional Tibetan weaving so I owe a lot to Nepal!
Supporting fair-trade and ethical production is important to me as predominantly in the textiles and traditional crafts industries, the workers are women. I feel as an educated Western woman I am in a position to reach out to other women who are less fortunate and support practices that ensure they are treated and remunerated in a fair and ethical way. I feel there is a long way to go but I hope to be able to help the women and their offspring by supporting fair- trade and ideally in the future, establishing Ethicollective industries in many countries.

OH WOW Aleta I absolutely LOVE you and everything you are creating. I can’t wait to see all your dreams unfold! You have my full support and deepest gratitude. Our world is blessed by your vision and the work you are doing.

You can find out more about Ethicollective here and of course shop their incredible range of ethically sourced fair-trade bags/clutches. Check them out on Facebook and Instagram to see all the Ethicollective awesomeness and be first to know about the upcoming new range!!! Exciting!!!

With love and gratitude,

Helen xx

Photography ~ Bobby Bense, Helen Janneson Bense

Model/Stylist ~ Helen Janneson Bense

Location ~ Perth Hills, Western Australia

Outfit Details

‘Hanneli’ Huipil Overnighter ~ Ethicollective

Scallop bikini ~ Free People

‘She Comes in Colours’ Stash pouch ~ Sugar high Love stoned X Samudra via Gypsy Stone

Healing Spirit hill tribe necklace, Turkish shield rings ~ Child of Wild

Crystals ~ Torchlight Jewelry, Ono Jewellery

Thunderbird Pendant ~ Hunter Gatherer Jewellery

Rings ~ Lost Lover, Nik Dreamer, Vintage

Cuffs ~ St. Eve Jewelry, Spell Designs

Shorts ~ One Teaspoon

Spun scarf ~ Subtle Luxury

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